Bottle Service and How It Can Boost Your Revenue
If you’ve been in a upscale club lately then you have surely been offered or at least seen the bottle service. If you don’t know what I’m talking about I’ll explain. A nightclub offers this relative new service to the clientele that has been dubbed bottle service or champagne service. Nightclub bottle services typically includes champagne and other drinks, accompanying mixers, private seating, possibly a VIP bartender and often the cover charge can be applied to the service. This is a fun way to make your guests feel like VIPs and generate sales in the nightclub. Generating interest among guests also perpetuates sales.
This type of service has become a staple in posh nightclubs in Las Vegas, New York City, Miami, Vancouver, and around the world. But how do you make your bottle service exciting and dynamic? Make it a party! Here’s the method once the sale is made: change the music, blast confetti and smoke, and start a parade from across the nightclub to get the most exposure with servers carrying the bottles, sparklers attached, dancing and partying like it’s Mardi Gras. Get everyones attention, make your guests feel like a million dollars by making them the Grand Marshall of the moment.
Revenue is the best reason for club owners to provide bottle service. A bottle of champagne is typically marked up around two hundred percent. With the simple and quick addition of bottle sparklers added to your bottle service owners are reporting up to tens times increase. For example, a $50 wholesale bottle of champagne has an instant markup of about 200% just for selling it retail in your club. Add bottle service and now your $50 bottle of champagne is worth up to $1500.00 with only a few minutes of time vested by your staff. These figures are real, not inflated estimation. If the amazing price markup isn’t enough to make you add bottle service consider this, each time champagne is sold in this way it creates a 10-40 minute sales rush on new bottle services sold.
Services vary between clubs but those who are using the parade method are finding increased sales for nearly an hour following the first bottle service sale of the evening. With that kind of return on investment and relative low cost its worth it give one or two of these away in a night just to show the guest what its all about, make them want it, too!Your bottom line will the motivator required to become imaginative with your bottle service which will make it dynamic and keep it profitable.
