The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy.  But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability. 

You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin. 

The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years!  Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process. 

Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:

P:  Plug-In

Identify where you are in the Internet marketing process and “plug-in” to the process.  Are you a complete beginner?  Or perhaps you have some practical experience, but don’t know how to fit it all together?  Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs. 

T: Team-Up

Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen.  Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out.  And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works. 

Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns.  You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service. 

A:  Accelerate

A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success.  Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.