Are you buying clients?

If not, then what are you waiting for?

That’s why you buy small business advertising - to “purchase” customers…

And then they pay you back more than they cost…

That makes it an investment…

So we know that’s true, now how much do your clients cost?

And what have you gained on your investment, or ROI (Return on Investment)?

If you shrugged at any of these questions, then no worries, you’re not alone…

A lot of small business owners think they know, but have no actual hard data-based answers…

And hey, they’re still in business…

So it’s probably no big deal, right?

Well, it depends on how far you want to take your business…

A lot of small business owners are making less than mid-level management at medium to large businesses…

And they put in longer hours…

Some have made it to 6-figure incomes…

And some have actually reached true wealth…

Personally, I view the latter group as financial and business successes…

Would you work 80 hour weeks for only 40 hours worth of pay just because you love what you do?

Isn’t our businesses supposed to enrich our lives?

If so, then maybe it’s about time for us to think again on how we’re spending on advertising…

Get an answer to how much it costs you to get a customer, because if you knew you could double your money every time…. How much would you spend??

Well, that’s the name of the game in small biz advertising…

Spend a buck this week and get back two next…

Rinse and repeat… and repeat… and repeat…

Until it stops working… Don’t quit on your ad before it’s done working… Measure and track its response and profit until it’s no longer gaining any…

But I’m getting ahead of myself…

We have questions to answer…

Like: What’s the ROI on your client acquisition cost??

There’s a couple points in your business where you need to measure your ROI…

Your break even point comes first…

You could hurt your businesses cash flow if you don’t find this out…

But if you learn where you break even, and within 7 days get that ROI of 1, then you can start to plan ahead…

If it takes you 7 weeks to get to that break even point, then you need to plan in a different direction…

You get the point…

So once you’ve figured out the amount of time between your client gaining costs and your ROI, then we’ll begin to improve your ROI…

There are only two way to improve the ROI on your marketing…

Incidentally, the two steps towards growing your businesses profits is to either lower costs or increase income…

Finding better rates on advertising, or alternative and cheaper forms of media in order to have lower client acquisition costs are some ways to lower your costs…

Lowering costs will improve your ROI, but not by much…

Because if you continue to go down on your costs long enough, you’ll end up at zero…

But if your ROI is 1,000% on every dollar, then who cares right?

Well at the end of the day we’re all as small business owners asking the same question, how much can I put in my pocket?

All this adds up to is this - don’t strictly worry about your ROI and net profit…

By pursuing the second method for improving ROI, you’ll accomplish both objectives – a better ROI and more net profit…

And that’s increased income out of every new client…

The second method has two ways:

# Increase the transaction size for each client
# Increase the frequency of client purchases

To raise your transaction size, you could raise your prices, sell add-ons along with your product, or offer premium versions of your product or service…

By joint venturing to provide some added new products or services, or by adding continuity to your business (memberships, subscriptions, etc.) you can quickly increase the frequency of your client’s purchases…

Within the next month you’ll see immediate increase in profit if your implement just one of these methods…

The difference between the successful small business and the failure is implementation of good ideas…

Most small businesses that fall were ran by business owners with genius ideas, but no drive to implement them…

Don’t be that business owner…

Take what you are learning here and implement it – then share your success story with me so I can publish it on the blog…

Feel free to leave any questions or comments as always…

Here’s to always improving small business advertising!!!